Banner Ad (Spec)
BRAND: Flavor God (a line of food seasonings)
TARGET AUDIENCE: The company has a very bold, colorful, playful aesthetic and places much emphasis on the quality of their ingredients. They primarily target health-conscious people looking to add flavor to bland diet foods.
GOAL: The goal of this piece was to announce the launch of a new seasoning flavor. It was meant to pique the interest of casual web readers regarding the “bold” new flavor and make them think, “Hmm, buttery cinnamon roll coffee sure DOES sound good!” (It sounds good to me, and I don’t even drink coffee — that has to count for something, right?)
SOLUTION: I created a spec banner ad that highlights the “YUM” factor of the new flavor. This would generate traffic to the Flavor God website and ultimately drive sales.