Instagram Promo (Spec)

BRAND: Southern Hill Farms (a family-owned blueberry farm in central Florida)

TARGET AUDIENCE: Southern Hill Farms has a very fun, sunny, wholesome media presence on Instagram and Facebook, targeting mainly families with younger children.

GOAL: The goal of this copy was simply to promote a family-friendly event.

SOLUTION: I created a fun Instagram spec piece announcing the event, which would draw crowds to the farm and inevitably lead to increased sales in the process.