Travel Article (Spec)

BRAND: “Travel Style Weekly” (a fictional travel company featuring a web magazine)

TARGET AUDIENCE: This article was written mainly with the Millennial demographic in mind, but also for anyone who suffers from frequent travel lust (like I do — big time).

GOAL: The goal of his piece was to provide quality, travel-related content for the web magazine.

SOLUTION: I created this spec piece with my most recent vacation in mind, conveying only my most honest thoughts on what — to me — is one of the most gorgeous countries on the planet. Since the piece is both authentic and well-crafted, it will hopefully keep readers clicking through the magazine pages and wanting more, resulting in new or extended subscriptions and generating traffic to the company’s website.