Facebook Ad (Spec)

BRAND: Venus (a women’s clothing company)

TARGET AUDIENCE: The company has a very classic, classy, all-American vibe. Their target audience seems to be the average female suburbanite.

GOAL: While Venus does offer plus-sized options, I noticed that their website does not feature any plus-sized models — or models of color — right up front. Thus, I imagined the company wanted to market a little more toward the plus-sized demographic as well as women of color, and did so in the form of a new swimwear line launch.

SOLUTION: The Facebook promo I created is meant to be all-inclusive and drive a variety of traffic from Facebook directly to the Venus website, increasing both clicks and sales among a wider audience.