Promotional Email (Spec)

BRAND: Mitchell Hammock Pet Hospital (a central Florida veterinary service)

TARGET AUDIENCE: The target audience is any current dog and/or cat owners (and sometimes birds, too).

GOAL: This is actually a vet I’ve personally taken my furbabies (and feathered kid) to for years. I noticed, however, that they seem to lack a proper email funnel. Thus, the goal of this spec promotion is to reach as many current/potential customers as possible through email.

SOLUTION: For this spec ad, I imagined that the clinic wanted to reach out to all their patrons with a promotion for grooming services. When advertised properly through email, this will hopefully draw customers in to the clinic to take advantage of the sale, and maybe bring new clients in the process.